Marketing Communication Manager for Local Chain of Fast-food Assignment

Marketing Communication Manager for Local Chain of Fast-food - date ExampleThe market, contribution, and limitation of contenders are central to competitor analysis (Sekhar 2010 p.67). And it is a systematic review of competitors activities for gaining competitive advantage (Harris 2009 p.24). KFC remains the most important challenge for the Burger Hut. KFC has spread across the reality and has for the most part been able to open various branches and franchises in almost all countries, including in the mainland China. Furthermore, it has been observed that the KFC has largely been to retain its current market share in China. And its current market share and market lay out have largely been supported by various factors.KFC has a strong discoloration image. Brand and prime(a) are two words that are mostly used interchangeably. And when this is applied to KFC, it can be intimately extracted that they collectively represent KFCs image in the minds of its customer. It is relevant to highlight that it is the prime contribution of KFC brand image that has enabled the company to retain its market share in China and in other countries where it is before long operating. It would not be incorrect to say that effective marketing strategy has also played its persona in making the KFC brand image more competitive and unique as well. The KFC has adopted various marketing strategy in which it gives more importance to all those methods which enable the company to penetrate the incompatible markets. For example, in some countries, the KFC has opened up its branches and in other countries it has issued the franchise ownership to the local investors.