To Build or Buy Essay Example | Topics and Well Written Essays - 1500 words

To Build or Buy - Essay Example In order to run a similar business and attract customers from the other already established stores, one needs tactics and strategies to succeed. One of the main strategies is to start the business and sell goods according to the market trends (Mooney, 2011). In the current world, many things change in the sporting arena, and individuals should take note of these, before deciding on the type of stock to have at the shop. A particular change is the popularity of certain games like football and rugby in the community. Some items from popular games will guarantee an individual better sale as compared to items that are associated with a different game. For instance, rugby and football (soccer) have many supporters as compared to the other games. This shows that there is a higher likelihood for a company or supporter to buy clothes and sporting equipment in bulk from the shop as compared to the other shops. However, it is equally important to stock the shop with all types of games clothing and equipment. To add to the above idea, there is also the need for one to look for buyers of the products at the shop manually (Mooney, 2011). To do this, one will need to draft letters and drop them in various schools requesting a chance to supply gaming clothing and equipment. ... Another good strategy for running the shop is to have a variety of good for the same product. This may help to convince a potential customer to buy any of the variety of the goods available in case the specific item he was looking for is not in stock. Having a shop stocked with a variety of goods also attracts customers. This is because they have a variety of choices to choose from according to their tastes and preferences. To add to this, it is important that the business is known in the society since it is a new venture. To do this, there is a need to carry out a campaign to enlighten individuals on its existence. This can be done through posters, radio announcements, promotions, and all other types of advertisements. Carrying out promotions and advertisements will be very essential in carrying out the advertisements as they involve the public as a whole. The promotions carried out by the business will create a good business image, which will enable the business to gain customers t rust and loyalty. The advertisements will also easily catch people’s attention thus resulting in increased sales at the business venture. As for this line of business, it is good for one to start a new business altogether instead of buying an already existing one. Essentially, an already existing business may have a bad history throughout its existence, which may work against business development and improved sales. Starting a new business allows one to start new links and customer connections with different people who have an interest in the business. One will then have the power to know how to deal with the different parties whether to strengthen the link between them or to weaken it. It will also