Body Image and the Media Article Example | Topics and Well Written Essays - 1250 words

Body Image and the Media - Article Example The magazine is complex, reaching out to many people of different ages. With that in mind, the publishers have to devise a marketing plan that would cater to the people who read the magazine and these readers have a lot of age difference. Therefore, their ads and their articles must be generic enough to accommodate African-American women of all ages. However, they must also be specific enough to cater to African-American women and enable them to identify themselves with the magazine. The magazine also caters to the fact that people of another color would be wanting to read the specific title. This paper attempts to analyze the contents of the magazine. How it is formatted to fit into the tastes of the readers. The first ten pages of the magazine are more on advertisements. As the magazine is catered for American-American women, the advertisements are geared towards women and are mostly of beauty products. Hair product advertisements are also numerous, as it is known that African-American women value their hair a lot. The advertisements feature black women as well. The black women models project the image of being successful, beautiful and having it all. There is also an ad that features a non-African-American woman, but that is the only advertisement that features a non-colored model. It was an advertisement for Loreal. Skin products are also advertised, such as lotions and baby oils. These products promote skin moisture. The skin of African-Americans is quite prone to dryness, and when the skin gets dry, ash-like substances appear on the skin. Thus, the advertisement is understandable as its major clientele needs the product as part of their grooming. There are at least three skin moisturizing products that are advertised in the first ten pages of the magazine.